I am a fourth generation sales and marketing leader in the Montalva family, and the true story is that I never wished to be in sales. I grew up loving science and problem solving. I went to engineering school with the big dream in mind, contributing to projected massive growth in Venezuela’s oil industry . And so did I. No one in the family had had graduated from a university program before; they were all very successful salesmen and entrepreneurs – why would they?
As a young graduate, I loved designing engineering equipment, managing projects, and supervising construction, but above all I found tremendous joy in connecting and building relationships. I was fascinated with how engineers worked together to accomplish goals, and I then decided to learn about management through an MBA program. I came to the US to learn new skills, language, and culture, and this has become one of the most challenging and gratifying experiences I have ever had. Before I realized it, I ended up doing what I have always loved the most, connecting, communicating, and serving, this time through new wireless technologies. Yes, I went into sales and marketing just as my father, grandfather, and great grandfather did. You might say that I have come full circle, I believe I have.
Over the last 15 years, I have been driving sales for large and small companies, offering new solutions such as quality-of-experience systems for streaming video, beacon/proximity platforms, mobile marketing apps, wearables and the Internet of Things or IOT. Previous experience included managing accounts for wireless network deployments (Verizon Wireless, AT&T, Qualcomm), distribution channels (Best Buy, RadioShack, Amazon), marketing agencies, sales forecasts, business strategy and budgets.
I live in San Diego, CA with my husband and two children. We enjoy nature trips to beach, parks, and mountains. When indoors, we love cooking, dining, and dancing!